​​​"​Through passion and continued education I believe in always respecting the integrity of the hair, know when to push boundaries, and help people look, feel, and be there very best​"


​Franco has been a prominent member of the beauty industry for over 30 years! He is best known for his hair color artistry and hair extension transformations. Originally from Scottsdale, Arizona, Franco found himself drawn to the world of education and explored advanced training with leading beauty manufacturers. He became an educator for well-known brands which allowed him the opportunity to explore his creativity while also fueling his passion for platform presentations. In 2016, Franco was nominated for the prestigious North American Hairstyling Awards (NAHA) in the Avant Garde category, proving that Franco’s creativity knows no bounds. As Owner and Creative Director of Colour Luxe Salon -Aveda in Huntington Beach California, he continues to educate himself  as a commitment to his salon guests and fellow stylists so he can offer them the most current trends and truly innovative style. 

The Man Behind the Strand